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Bringing it to life

When I set out on this journey, I had clear ideas about what Boobin’ Bras would be - what it would stand for and the vibe it would give off...but I needed help to tie it all together and bring the vision in my head to life.

So I reached out to Sarah.

Sarah is a majorly talented artist and graphic designer and an all round wonderful human being. She’s one of those people who is ambitious and driven and kind, always kind. She graduated the Arts University Bournemouth with a degree in Graphic Design and now works for Google. She is so good at what she does, but more than that, she wants to see good done in the world. She lifts other women up and finds the time to help, even when time is in short supply and there’s not much in it for her.

She is just wonderful.

She is also my step sister, which makes this collaboration all the more special.

On top of her high paced job, Sarah has been helping me define the Boobin’ Bras brand and I am so thrilled with the results*. We made mood boards, pinged ideas back and forth, tested them out and all the while she was busy working her magic. She’s done more than design an epic logo, more than help me decide on brand colours (which will totally be informing the colours for the bras...eeeeek!), she has helped shape what ‘Boobin’ Bras’ is at its very core, and that is the real thrill.

This feels like a huge step in the journey and I hope you’re as excited as I am. Now I’m off to chug rhubarb pop in celebration (I have a strange obsession with it just me?) and do a happy dance round the living room!

*branding is going live on the website later this week, if you want to take a peek sooner, sign up here

About Sarah

Sarah graduated with a degree in Graphic Design from the Arts University Bournemouth in 2017.

After graduating she then went on to win a D&AD New Blood Graphic Pencil Award and became a member of the International Society of Typographic Designers.

Aside from graphic design, she also has an interest in digital collage. She had her first Solo exhibition in Sept 2017 in London, and over the years she has exhibited in group exhibitions in New York, Paris, Athens and Edinburgh.

She is now based at Google Creative Lab in London. When she isn't creating or working she's trying new recipes in the kitchen and running.


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